Semantic relevance calculation is crucial for e-commerce search engines, as it ensures that the items selected closely align with customer intent. Inadequate attention to this aspect can detrimentally affect user experience and engagement. Traditional text-matching techniques are prevalent but often fail to capture the nuances of search intent accurately, so neural networks now have become a preferred solution to processing such complex text matching. Existing methods predominantly employ representation-based architectures, which strike a balance between high traffic capacity and low latency. However, they exhibit significant shortcomings in generalization and robustness when compared to interaction-based architectures. In this work, we introduce a robust interaction-based modeling paradigm to address these shortcomings. It encompasses 1) a dynamic length representation scheme for expedited inference, 2) a professional terms recognition method to identify subjects and core attributes from complex sentence structures, and 3) a contrastive adversarial training protocol to bolster the model's robustness and matching capabilities. Extensive offline evaluations demonstrate the superior robustness and effectiveness of our approach, and online A/B testing confirms its ability to improve relevance in the same exposure position, resulting in more clicks and conversions. To the best of our knowledge, this method is the first interaction-based approach for large e-commerce search relevance calculation. Notably, we have deployed it for the entire search traffic on alibaba.com, the largest B2B e-commerce platform in the world.

With the booming of pre-trained transformers, representation-based models based on Siamese transformer encoders have become mainstream techniques for efficient text matching. However, these models suffer from severe performance degradation due to the lack of interaction between the text pair, compared with interaction-based models. Prior arts attempt to address this through performing extra interaction for Siamese encoded representations, while the interaction during encoding is still ignored. To remedy this, we propose a \textit{Virtual} InteRacTion mechanism (VIRT) to transfer interactive knowledge from interaction-based models into Siamese encoders through attention map distillation. As a train-time-only component, VIRT could completely maintain the high efficiency of the Siamese structure and brings no extra computation cost during inference. To fully utilize the learned interactive knowledge, we further design a VIRT-adapted interaction strategy. Experimental results on multiple text matching datasets demonstrate that our method outperforms state-of-the-art representation-based models. What's more, VIRT can be easily integrated into existing representation-based methods to achieve further improvements.

The geometry of meaning: Semantics based on conceptual spaces.

Ranking tasks are usually based on the text of the main body of the page and the actions (clicks) of users on the page. There are other elements that could be leveraged to better contextualise the ranking experience (e.g. text in other fields, query made by the user, images, etc). We present one of the first in-depth analyses of field interaction for multiple field ranking in two separate datasets. While some works have taken advantage of full document structure, some aspects remain unexplored. In this work we build on previous analyses to show how query-field interactions, non-linear field interactions, and the architecture of the underlying neural model affect performance.